Sustainability was the priority
When planning these actions, Cookware Company faced the challenge of implementing environmentally friendly and efficient display solutions. The focus was not only on making the products visually appealing in the store but also on the reuse and sustainability of the displays. Thanks to the expertise and reputation of Global Creations in sustainable and logistically efficient solutions, a successful partnership was formed. Together with Global Creations, the possibilities were explored to design displays that would meet all the requirements.
Double honeycomb display
The honeycomb display turned out to be the ideal choice for Cookware Company due to its versatility and durability. The unique design of the honeycomb display allows its body to be reused and adapted for various promotional campaigns. For the first campaign, the display was used to showcase glasses, while for the second campaign, it was transformed into a BBQ display. Additionally, the honeycomb display offers the flexibility to adjust the shelf height, making it perfectly tailored to the needs of supermarkets.
Going for a honeycomb display
Although other options, such as metal displays, were considered, the honeycomb display proved to be the best option for the customer's needs. The advantages of the honeycomb display include cost-effectiveness, fast lead times, and the ability to add various accessories. Additionally, the honeycomb display offers a sturdy construction that can withstand changes and relocations within the store environment.
The collaboration was smooth and efficient. Global Creations gathered all the necessary information about Cookware Company's two campaigns and then worked with their design team to create displays that were suitable for reuse and multi-purpose use. This resulted in a design that was approved, and the displays were then placed on the floor twice, each for a period of eight weeks!
