The biggest challenge was to have Vivo stand out at Albert Heijn, among all the products that the store has to offer. Customers at the well-known supermarket could save for Vivo tableware. We produced a functional display for the products.
Production, construction and transport in 3 days
Every year it is one of the most popular savings promotions at Albert Heijn: the products of Vivo (Villeroy & Boch). Also this year, commissioned by Brand Loyalty, we took up this challenge again with our displays!
We have produced and built a total of 1400 displays and attached all products to the presentation board. And if that wasn't enough, we also arranged transport to 930 branches in 3 days. The result? Displays that match perfectly with the collection of porcelain tableware from Vivo.
Behind the scenes: the production
For the Vivo savings campaigns at Albert Heijn, we were commissioned to create a striking and functional display, so that the porcelain tableware of the savings campaign really stands out. We quickly opted for Swedboard displays. These are easy to move - so perfect for a supermarket - very sturdy and also very suitable for creative designs.
All displays are finished with edging. The bottom is also waxed, so that no moisture can penetrate the displays. In this way, the shop displays remain beautiful during the entire promotion.